Ivette Figueroa
Bilingual Magazine and Web Editor—Social Media Manager
Summary of Qualifications
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Employment History
Associate Editor. Lifestyle Media Group, Fort Lauderdale, FL 2013 – 2015
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Responsibilities
- Researching, reporting, and writing feature articles, columns, and other assorted copy
- Theatre reviews, home & design articles, dining reviews & spa reviews
- Oversee, produce, proofread and edit all print copy across 13 monthly titles
- Content planning for the editorial calendars and monthly story assignments
- Manage freelance writers & columnists
- Liaise with city officials, public relations representatives, community leaders, etc.
- Contribute personal photography when needed
- Participated in the complete redesign of 8 monthly titles
- Enforced production schedules & deadlines
- Created current system of keeping track of production
- Primary liaison between the editorial staff & the design department
Accomplishments
Copywriter. DentalPlans.com, Plantation, FL 2012 – 2013
- Copywriting for all B2B and B2C channels including:
- Marketing Collateral: Sales emails, infographics, newsletters, sales scripts, guest articles, web banners, & print marketing collateral (postcards, flyers, and promo cards)
- Social Media: Blogs, blog pitch letters, web articles, social media updates (Facebook, Twitter), Facebook ads, & social media contests/landing pages
- Public Relations: Press releases, award nominations, company bios & media pitch letters
- Other: Employee newsletters, daily news emails, editorial calendars, & internal communications
Associate Editor. New You Magazine, Miami, FL 2010 – 2012
- Content planning, assigning articles & assembling editorial product
- Copywriting 1-3 features & 15-20 additional pieces per issue
- Copy editing all print & web content
- Microsite Developer, Social Media & WordPress Manager
- Internship Program Developer and Manager
- Liaise with Product Public Relations & Marketing Agencies
IT Technician/End User Support. University of Miami, Miami, FL 2006 – 2010
- Diagnose and repair computers & networks
- Microsoft Office phone support technician
- Created 40-page employee procedure manual
- Trained and supervised employees
Creative Design Summary
Print
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Multimedia
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Education
Bachelor of Science in Communication (3.6 GPA) 2007–2010
Double Majors in Print Journalism & Creative Writing, Minor in Theater
University of Miami, Coral Gables, FL
- Study Abroad
- Travel Writing in China, 2010
- Sophia University, Tokyo, Japan, 2009
Professional Skills & Associations
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