Ivette Figueroa

Bilingual Magazine and Web Editor—Social Media Manager

 

Summary of Qualifications

  • Magazine Feature Article Writer
  • eMagazine Website Management
  • Social Media Campaign Development
  • Blog Writer
  • Email Marketing
  • Graphic Design & Photography
  • Word and PowerPoint Expert
  • Search Engine Optimization (SEO)

 

Employment History

Associate Editor. Lifestyle Media Group, Fort Lauderdale, FL 2013 – 2015

    Responsibilities

  • Researching, reporting, and writing feature articles, columns, and other assorted copy
  • Theatre reviews, home & design articles, dining reviews & spa reviews
  • Oversee, produce, proofread and edit all print copy across 13 monthly titles
  • Content planning for the editorial calendars and monthly story assignments
  • Manage freelance writers & columnists
  • Liaise with city officials, public relations representatives, community leaders, etc.
  • Contribute personal photography when needed
  • Accomplishments

  • Participated in the complete redesign of 8 monthly titles
  • Enforced production schedules & deadlines
  • Created current system of keeping track of production
  • Primary liaison between the editorial staff & the design department


Copywriter. DentalPlans.com, Plantation, FL 2012 – 2013

  • Copywriting for all B2B and B2C channels including:
  • Marketing Collateral: Sales emails, infographics, newsletters, sales scripts, guest articles, web banners, & print marketing collateral (postcards, flyers, and promo cards)
  • Social Media: Blogs, blog pitch letters, web articles, social media updates (Facebook, Twitter), Facebook ads, & social media contests/landing pages
  • Public Relations: Press releases, award nominations, company bios & media pitch letters
  • Other: Employee newsletters, daily news emails, editorial calendars, & internal communications


Associate Editor. New You Magazine, Miami, FL                                    2010 – 2012

  • Content planning, assigning articles & assembling editorial product
  • Copywriting 1-3 features & 15-20 additional pieces per issue
  • Copy editing all print & web content
  • Microsite Developer, Social Media & WordPress Manager
  • Internship Program Developer and Manager
  • Liaise with Product Public Relations & Marketing Agencies

                       

IT Technician/End User Support. University of Miami, Miami, FL             2006 – 2010

  • Diagnose and repair computers & networks
  • Microsoft Office phone support technician
  • Created 40-page employee procedure manual
  • Trained and supervised employees

 

Creative Design Summary

Print

  • News Articles
  • Technical Articles
  • Product, Theatre, Dining & Spa Reviews
  • Marketing Campaign Materials
Multimedia

  • Web Articles with Audio/Visuals
  • Video Presentations
  • eNewsletters
  • Travel Blog – China

 

Education

Bachelor of Science in Communication (3.6 GPA)                                    2007–2010

Double Majors in Print Journalism & Creative Writing, Minor in Theater

University of Miami, Coral Gables, FL

  • Study Abroad
    • Travel Writing in China, 2010
    • Sophia University, Tokyo, Japan, 2009

 

Professional Skills & Associations

  • Fluent in Spanish
  • Microsoft Office: Word, Excel, PowerPoint
  • Mac OS: Pages, Numbers, Keynote
  • Magazine Radar
  • WordPress Development
  • Miami Writer’s Association
  • FOLIO: MediaPRO — Magazine & eMedia Publishing Professionals
  • SalesForce CRM, Cision, Marketwire
  • Project Management Software—Basecamp
  • Adobe: InCopy, InDesign, Photoshop, Illustrator, Premiere

 

Popularity: unranked